From our friends at A Sanctified Art:
"As we developed the logo and branding for this theme, we wanted the visuals to feel earthy, like roots firmly planted in rich soil. We started with tree imagery, photographing tree roots and bark textures. We imagined the ways Jesus’ teachings can ground and root us in the good news, but also push us to grow and expand like branches reaching to the sky. As we discussed the scriptures in the series more and more, we realized that at the core of Jesus’ teachings are not esoteric ideas, but people. Time and again, Jesus refocuses our attention on people—often those who are harmed, judged, oppressed, or hungry. And so, in the tree icon, the branches are also abstract people with arms outstretched. Their interwoven connection produces good fruit. The roots of the tree icon frame the typography above and below, which is meant to resemble a book or the Bible.
"In the typography, the word “good” is emphasized with circular letter shapes; the two “O’s” form the symbol for infinity. When we are grounded in the good news, the goodness of God can infinitely flourish and grow."
© A Sanctified Art | sanctifiedart.org
